Sky is ramping up its exclusive content.
The satellite TV firm has just revealed that its investment in originals will more than double from the current level over the next five years.
Sky has seen some big success stories in recent months with its Chernobyl drama becoming its most successful Sky original production ever.
The firm says that its ability to partner with NBC and Universal, puts it in a strong position to extend its leadership in this increasingly global, profitable, and strategically important area.
Speaking about the news, Jeremy Darroch, Group Chief Executive, Sky, said: “This is a transformational development for us.
“Sky Studios will drive our vision to be the leading force in European content development and production. Our ambition is to make Sky Studios famous for quality content and a place where Europe’s top creatives will want to do their best work.”
And Gary Davey, CEO Sky Studios, added: “This exciting new venture is perfectly timed to meet the growing content demands of our customers. We look forward to working with the whole creative community, from individual creators to the big independent producers to produce more of the original content our customers love.”
Production will begin next month on Sky Studios’ first international project, a 6-part drama called The Third Day, a co-production with HBO and starring Jude Law.
News of this bonus content comes as Sky has released a new deal which aims to cut the cost of its TV and broadband service.
The latest offer has just gone live and includes over 300 channel, a Sky Q box and totally unlimited broadband for just £35 per month.
That price is a saving of £9.50 off the usual monthly cost with the total reduction over the 18-month contract working out at £171.
This flash sale, which ends on Thursday 13, also includes the newly launched Broadband Boost and the Sky Buddy app.
These services offer an improved internet connection and also allow parents to monitor and control their children’s time online.