Marketing

SMX East: now with extra local

August 17, 2019

People in the local SEO community have consistently expressed interest in more local content at SMX events. SMX East addresses that with a new, dedicated local track, as well as several other sessions that will include local and mobile content. Sessions cover ranking, presence management, GMB, reputation management, voice, the future of local search and tracking […]

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Product launches: Getting assets ready and knowing your target audience

August 16, 2019

Product launches are hard. Let’s not pretend they are a walk in the park. Similar to a person juggling a dozen plates on stage, you have so many moving parts from product positioning to your go-to market strategy, site copy and content and of course building the product you are going to feature on your […]

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Google doesn’t pass PageRank on nofollow links. Here’s why you still see them in GSC

August 16, 2019

[embedded content] Despite showing nofollow links in Search Console, Google does not transfer PageRank to those links, explained Webmaster Trends Analyst John Mueller on the August 15 edition of #AskGoogleWebmasters. The question. “Does Google count nofollow links as backlinks? I’m seeing these links in the Link Report in the GSC that I know for sure […]

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Compare and monitor performance of manual and Smart Bidding strategies with this script

August 16, 2019

Can’t decide on a bidding strategy? Hesitating between manual and automated? Not sure about using Smart Bidding because everyone seems to be saying different things about it? Google has a bunch of bidding strategies, which is great. But with that much choice, it’s not always easy to know which one you should be using. There’s […]

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Google is aware of sites hosted on another’s subdomain

August 15, 2019

Google has stated that hosting content in a subdomain or subfolder of another entity’s site is not against its guidelines, but that it is improving its systems to recognize that content and treat it accordingly. The statement was delivered via the Google Webmasters Twitter account on August 14. The tweet. “We’ve been asked if third-parties […]

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Google opens up to fantasy sports ads in the U.S.

August 15, 2019

With a change to its advertising policies, Google will begin accepting ads from fantasy sports services in certain U.S. states this month, the company announced Tuesday. Why we should care Fantasy sports companies such as FanDuel, DraftKings and Yahoo Daily Fantasy will be able to buy ads across Google properties, including Search and YouTube, via […]

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Now, more than 50% of Google searches end without a click to other content, study finds

August 15, 2019

“Zero-click searches …. have been on a steady rise for years, and I don’t expect that to reverse or plateau anytime soon,” Rand Fishkin, founder of SparkToro, commented on the updated findings of his Google clickstream data study, released Tuesday. The updated data provided by Jumpshot found that in June, for the first time, the […]

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FTC: Breaking up Google, Facebook to restore competition on the table

August 15, 2019

In Europe and, increasingly, the U.S. there’s a growing sense in political and regulatory circles that more dramatic measures are needed to address a concentration of power among tech giants. Tuesday afternoon, the head of the U.S. Federal Trade Commission (FTC) said for the first time that breaking up companies was on the table. Breaking […]

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Video: Ruth Burr Reedy on human-readable Google ranking signals

August 15, 2019

Ruth Burr Reedy, former head of SEO at Moz and now Vice President of Strategy at UpBuild and I had a nice conversation about SEO. We talked about her history in SEO, that she led up the efforts of migrating Moz from the domain seomoz.org to moz.com. We also chatted about what new SEOs should […]

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Don’t pay more later. Register for SMX East.

August 14, 2019

Last week, I shared 11 awesome reasons to attend SMX East this November 13-14 in NYC. I could list another 11 today — but instead, I’m going to turn it over to your peers and let them tell you why they choose SMX: “Lots of great information. I came away with solid action items to […]

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