Marketing

How call tracking is becoming ‘conversational intelligence’

March 23, 2019

Contrary to what many marketers perceive, call volumes have increased in the smartphone era. Phone calls remain a key channel for leads and sales across industries, and call tracking has the distinction of being one of the few ways marketers can track both online and offline leads. SEOs used to object to call tracking because […]

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Amazon to introduce video ads in mobile-app search results — report

March 22, 2019

Amazon.com is starting to roll out video advertising on its smartphone apps. Currently, nearly every search result yields a graphical ad unit at the top of the SERP. According to Bloomberg, video ads for relevant products will start to appear in those same positions. The report says that “Amazon has been beta testing the ads […]

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Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners

March 22, 2019

There are numerous surveys about smart speakers. However, new data from Kantar Worldpanel is unique in comparing attitudes and behaviors of Google Home and Amazon Alexa owners. The big takeaways. There are two big takeaways from the survey, conducted in late 2018. According to the findings, Google Home owners do more with their smart speakers […]

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Google’s neural matching versus RankBrain: How Google uses each in search

March 22, 2019

Recently we have been hearing more about Google’s neural matching but the truth is, we don’t know much from Google on what neural matching is and how Google uses it. Google answered several questions for us, and posted those answers on the @SearchLiaison Twitter account to try to clarify what neural matching is and how […]

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Let Customer Reviews Drive Your Conversions

March 22, 2019

Customer reviews are essential to SEO, reputation management and consumer trust in your brand. But did you know that reviews can significantly increase clickthrough and conversion rates? More than three-quarters of consumers now consult online reviews before making a purchase. Isn’t it time to put your customer reviews to work to increase sales? Join our […]

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Google’s March 2019 core quality update: Stories of recovery

March 22, 2019

On March 12, Google released an update to its algorithms that had a significant impact on quite a few sites across the web. Many, but not all, of the sites that saw improvements or losses had previously been impacted by updates on Aug. 1, 2018 (Medic) or Sept. 27, 2018. Some sites that saw big […]

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What do the symbols mean in Google’s Map Pack and Local Finder?

March 21, 2019

Google My Business is increasingly becoming more integrated with other datasets on the web. This includes user-generated data submitted to GMB listings, along with the content published on your website. For this article, I team up with Search Engine Land columnist Joy Hawkins to investigate the primary features. We identify what these local search symbols […]

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LinkedIn taps Bing search data for interest targeting

March 21, 2019

Microsoft-owned LinkedIn is expanding its interest targeting capability with Bing search data. Why you should care Bing has started incorporating LinkedIn data for search ad targeting. Now, we’re seeing search data be used for targeting on LinkedIn for the first time since Microsoft acquired the B2B social network in 2016. Advertisers will be able to […]

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Teikametrics adds hourly bidding optimization for Amazon advertising

March 21, 2019

Boston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization platform Monday. Why you should care The company says the bidding algorithm is powered by machine learning and analyzes ad data, transaction data, and importantly, cost of goods sold data. The algorithm analyzes bids hourly to make […]

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See What’s New at SMX Advanced!

March 21, 2019

You’ve told us that connecting with fellow attendees and expert speakers is a priority. So we’re introducing some new elements to the SMX® Advanced program. Join us June 3-5 in Seattle for… Insights Sessions (Part of the new Insights Track!). Tactical. Specific. Actionable. Speakers are challenged to deliver the goods in a limited amount of […]

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