Marketing

11 tips for using Google Ads’ new audiences like a pro

October 17, 2019

Google introduced audiences to Search ads over seven years ago with the creation of RLSA. A whole bunch of improvements have happened since then. If you want to be at the cutting edge of using audiences, you need to familiarize yourself with the latest additions to Google’s audience portfolio, which will be coming at the […]

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There is hope after a site gets hit by a Google core update

October 17, 2019

SEOs have been adapting to the ranking shifts that occur when Google’s now roughly-quarterly core algorithmic updates roll out. While Google has told us in the past that there is “no fix” for a site that is negatively impacted by these types of updates, good SEOs don’t sit idle. They make site changes to help […]

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Affinity audiences coming to Google Search campaigns

October 17, 2019

Google announced Wednesday that it will be rolling out the two new audience targeting options for advertisers over the coming weeks. Afiinity audiences. These interest audiences have been available for Google Display Network and Video campaigns for years. The audiences are built around interests determined by browsing behavior. Advertisers can drill into broad interest areas […]

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Video: Dan Shure on Google core updates and podcasting

October 17, 2019

Dan Shure, a piano teacher gone SEO, spent some time chatting with me about some SEO topics. We talked about how he went from being a piano teacher and petty much broke, to an SEO that makes a nice living. Dan talked to me about his theories around Google core updates. Specifically about how to […]

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Google’s voice AI resonates in new Pixel Recorder app

October 16, 2019

Google has released a sound recording application for its newly released Pixel 4 smartphone. Simply called Recorder, the app recognizes speech and uses artificial intelligence to produce a written transcription of the recording. Users can search for words and phrases as well as other sounds such as music and applause in recordings. The new Recorder […]

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Amazon keeps chipping at Google’s search ad dominance

October 16, 2019

Google is by far the dominant player in search advertising in the U.S., but Amazon and others are eroding that lead. Amazon’s share of the search advertising market is expected to grow as Google’s shrinks over the next two years, according to estimates released Tuesday by research firm eMarketer. Amazon seeing double-digit revenue growth. This […]

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Restaurant app Tobiko goes old school by shunning user reviews

October 16, 2019

You can think of Tobiko as a kind of anti-Yelp. Launched in 2018 by Rich Skrenta, the restaurant app relies on data and expert reviews (rather than user reviews) to deliver a kind of curated, foodie-insider experience. A new Rich Skrenta project. Skrenta is a search veteran with several startups behind him. He was one […]

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Crawl data analysis of 2 billion edges from 90 million domains offers glimpse into today’s web

October 15, 2019

The web is not only essential for people working in digital marketing, but for everyone. We professionals in this field need to understand the big picture of how the web functions for our daily work. We also know that optimizing our customers’ sites is not just about their sites, but also improving their presence on […]

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3 ways to take back control from PPC automations

October 15, 2019

“Machines are better than people!”  While true in some instances, such a provocative statement conjures B-movie imagery of machines running rampant and destroying humanity — foretelling a time in which great intentions actually destroy the future.  Not the case in PPC. It’s true that, in certain functions, machines ARE better than people. The brilliant minds […]

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Location targeting available in Google Smart Shopping campaigns

October 15, 2019

Smart Shopping campaigns are Google’s machine learning-driven campaigns for product ads. They automatically optimize ad delivery across Google’s properties. As a newer campaign type, there have been settings and reporting limitations that have kept many advertisers on the sidelines. Until very recently, advertisers could not control location targeting. What changed. Smart Shopping campaigns used to […]

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