Marketing

49% of all Google searches are no-click, study finds

June 20, 2019

“I think marketers are probably in a mixed position today vs. three years ago, depending on their sector,” Rand Fishkin, SparkToro founder and author of a recent analysis on Google clickstream data, told Search Engine Land Tuesday. The data, provided by marketing analytics firm Jumpshot, showed that zero-click searches on Google have steadily risen over […]

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Moz: Google’s diversity update was pretty minor

June 20, 2019

Google’s June 6 diversity update to limit SERPs from showing multiple results from the same websites had a fairly minimal impact of results, according to a new Moz report analyzing their dataset. Moz’s findings. “While Google technically improved site diversity, the update was narrowly targeted and we had to dig to find evidence of improvement,” wrote […]

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New edition of SEO success factors reinforces the importance of content

June 20, 2019

At SMX Advanced in Seattle on June 4, the 2019 edition of the Periodic Table of SEO Success Factors was officially unveiled. The Periodic Table, first launched in 2011, is updated every two years to reflect changes in Google ranking factors, emerging trends in technology and the evolution of SEO strategy. Hundreds of SEO experts […]

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Understanding the role of branded and unbranded search in the customer journey

June 19, 2019

Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and capture share of search online. After all, over 3.5 billion searches are conducted each day on Google alone. When we talk about branded versus unbranded search, it isn’t an either/or proposition. Both […]

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Leaning into SEO as Google shifts from search engine to portal

June 19, 2019

Google’s SERP is almost unrecognizable compared to what it looked like just a few years ago. The changes aren’t just on the surface, either: Google is becoming less search engine, more portal, said Jessica Bowman, CEO of SEO In-house  and Search Engine Land editor at large, during her keynote at SMX Advanced this month. This […]

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Google to add attribution to licensed lyrics providers

June 19, 2019

Earlier this week, Genius, a song lyrics web site, accused Google of stealing its lyrics without a proper licensing agreement. Google responded to those accusations in a blog post Tuesday, saying, again, that it “licenses the lyrics text from third parties” and does “not crawl or scrape websites to source these lyrics.” However, it is […]

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Why search needs to be combined with awareness for maximum impact

June 19, 2019

No marketer today should be relying on a single channel to drive conversions. That’s obvious; what’s less obvious is figuring out what’s actually driving conversions. The market is awash in data but many marketers are no closer to a precise understanding of ROI than at any time in the past. As the consumer journey becomes […]

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SMX Overtime: When to use automation to improve account performance

June 19, 2019

Although a scheduled presenter for “Automation – The Next Generation,” PPC expert Duane Brown of Take Some Risk was ill and with much regret missed this session at SMX Advanced, he was happy to answer some questions from attendees as well as share a helpful resource for Google Ad scripts. How long should it take […]

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Google Search Console drops preferred domain setting

June 19, 2019

Google announced it is no longer supporting the preferred domain setting in Google Search Console. In short, this feature is not moving from the old Google Search Console to the new version. Preferred domain setting. The preferred domain setting is an old Google Search Console feature that has been part of the toolset since it […]

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Google Search Console image search reporting bug June 5-7

June 18, 2019

Google posted a notice that between the dates of June 5 through June 7, it was unable to capture data around image search traffic. This is just a reporting bug and did not impact actual search traffic, but the Search Console performance report may show drops in image search traffic in that date range. The […]

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