Marketing

SearchCap: EU search results preview, Google URL inspection tool update & Bing Ads page feeds

January 17, 2019

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google ordered to submit search index to state sponsorship in RussiaJan 16, 2019 by Greg Sterling Google has a 45 percent search market share in Russia, second only to Yandex. Demystifying […]

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Google ordered to submit search index to state sponsorship in Russia

January 17, 2019

Russian information agency Roskomnadzor is requiring Google and Bing to subject their results to government censorship. (Yandex has reportedly already complied.) A law passed last year in the country mandates that search engine results be filtered through the federal state information system (FGIS). Russia increases internet censorship. The new Russian situation is comparable to Chinese […]

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Demystifying Google’s guide to clicks, impressions and position in Google Search Console

January 17, 2019

Google Search Console is packed with important information for site owners and SEOs. Via GSC, Google has done a great job providing reporting and functionality that can help you diagnose problems, understand your organic search traffic, test your site and more. That said, there are some confusing things that you can come across while traversing […]

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Bing Ads launches page feeds for easier Dynamic Search Ads management

January 17, 2019

Page feeds in Bing Ads will be rolling out to all accounts over the next few weeks to help advertisers manage targets for Dynamic Search Ads. Why should you care? Page feeds eliminate the need to create targets for specific URLs or groups of URLs in your DSA campaigns, making it easier to set up and […]

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Google Search Console’s URL inspection tool adds HTTP response, page resources, JS logs and rendered screenshot

January 17, 2019

Google announced some new features within their URL inspection tool found within the Google Search Console. The tool added the ability to see a specific URL’s HTTP response code, the page resources, the JavaScript logs and a rendered screenshot. What does it look like? Google shared this GIF showing you how to access and see […]

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EU copyright directive nearing final form as Google tests stripped-down news SERPs

January 16, 2019

The final language of the EU Copyright Directive will reportedly be released next week. The directive seeks to “harmonize” copyright law across Europe. However there are two provisions (Articles 11 & 13) that are highly problematic and have caused free-speech advocates and many online publishers grave concern: Article 11 would require Google, Bing and other […]

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SearchCap: Google Gmail ads, DuckDuckGp Apple Maps & Amazon ads

January 16, 2019

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Holiday shoppers spent record-breaking $126 billion online in 2018Jan 15, 2019 by Robin Kurzer Mobile drove more than half […]

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Amazon Sponsored Products ads now support dynamic bidding, bid adjustments

January 16, 2019

Amazon has added more bid management features for Sponsored Products ads in its advertising interface. The updates take a page from the Google Ads interface, so paid search marketers will be familiar with both the automated bidding option and the page placement report Amazon has rolled out. Sponsored Products ads are targeted by keyword and can […]

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DuckDuckGo map and address searches now powered by Apple Maps

January 16, 2019

Last June, Apple launched MapKit JS for third-party developers and publishers as an alternative to Google Maps. Today DuckDuckGo announced it was adopting Apple’s MapKit JS framework for both desktop and mobile searches. All the features available in Apple Maps will now be available for local and map-based searches on DuckDuckGo. The company had been […]

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A quick and dirty guide to winning with Gmail ads

January 16, 2019

Email marketers love to brag about how email marketing is still one of the most effective digital marketing mediums. But what if you don’t happen to have tens of thousands of emails on hand? Or what if you want to get into the inboxes of new potential customers without…you know, breaking the law? Fortunately, there’s […]

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