Marketing

SMX Overtime: Learn the difference between mobile-first indexing and mobile-friendly SEO

March 26, 2019

General Manager of Perficient, Eric Enge, explained how to construct a mobile-friendly SEO site with good UX during the “Mobile First Indexing & Mobile Friendly SEO” session at SMX West. Attendees wanted to know about page speed, ranking, interstitials penalties and how SEO for the mobile-first index is different from traditional SEO. Doesn’t designing a […]

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The majority of listings for car accident attorneys on Google are fake

March 26, 2019

If you work with attorneys, you may have noticed recently that there is a massive amount of spam that seems to be growing like weeds in Google’s local results. Let me explain what I mean. This was a search done earlier this week in a prominent zip code in Manhattan, New York. All three of […]

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B2B Marketing Automation Platforms Marketer’s Guide–Updated for 2019!

March 26, 2019

The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. This 48-page report is your source for the latest trends, opportunities and challenges facing the market for B2B marketing automation software tools […]

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Google AMP, mobile-friendly testing tools support code editing

March 26, 2019

Google announced that its AMP and mobile-friendly test tools both now support the ability to edit code and rerun the test, live. So if you want to make changes in its code editor to see how it will impact the AMP and/or mobile-friendly test, you can now do so. Where are the tests? You can […]

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Bing Ads bad account takedowns doubled in 2018

March 26, 2019

Bing Ads doubled the number of accounts it took down year over year, suspending nearly 200,000 accounts in 2018. It also removed 900 million ads and 300,000 sites from the Bing Ads platform, according to its annual report on ad quality. Areas of attention. Tech support scams, crypto and weapons topped the list of sectors […]

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Google webspam report: Hacked sites, user-generated spam, bad linking topped 2018 priorities

March 26, 2019

Google released its annual webspam report last week to highlight advances against content that seeks to manipulate ranking algorithms and harm users. The company is also calling on webmasters, developers, and users to utilize its resources to prevent and report such content. Why should you care? Some of the ways Google is trying to thwart […]

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SEOs frustrated by Google’s belated pagination announcement

March 23, 2019

This week, SEOs learned that Google stopped supporting the rel=prev/next markup (that indicates a web page is part of a larger set of pages) within its indexing process years ago. Having factored rel=prev/next into their site design and investing time into maintaining those structures, site owners, web designers, and SEOs have some charged emotions about […]

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New personalized, Shopping Actions-enabled Google Shopping debuts in France

March 23, 2019

A look at the new Google Shopping now rolling out in France. Source: Business Insider France Google’s overhaul of its Shopping portal began rolling out in France this week. It incorporates Google Shopping Actions, Google’s effort to take on Amazon, which has been chipping away at product search for years. Google’s tack is to partner […]

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Google apologizes for rel=next/prev mixup

March 23, 2019

Google confirmed yesterday that it hasn’t supported rel=next/prev for years. Google admitted that it was an oversight, a mixup. It removed support but didn’t communicate that until someone on the Google webmaster trends team noticed it wasn’t being used any more by Google search. It was an oversight. “We apologize for any confusion. This was […]

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The rise (and further rise) of Google My Business spam

March 23, 2019

Back in 2017, Google proudly told the world that it had eradicated 70 percent of all fake Google Maps listings in the two years prior. They put this down to innovations in machine learning and new business verification techniques. Two years on, and it seems the machines are today wearing dunce caps and verification is […]

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