Marketing

Microsoft Advertising rolling out experiments A/B testing tool globally

July 23, 2019

You will see a new tab in your Microsoft Advertising account soon if you don’t already. Experiments is rolling out globally for testing ad copy, landing pages and bidding strategies and modifiers. You can set the flight dates and percentage of traffic you want to test with the new Experiments feature in Microsoft Advertising. What […]

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Video: Rand Fishkin on the early days of SEO and starting and leaving Moz

July 23, 2019

Last week while in Seattle for the Moz conference, Rand Fishkin – who is keynoting at our SMX East event, invited me to his home/office to interview him. In part one of the interview, we spoke about the early days of the SEO industry, the wild parties Yahoo and Google held, how we both got […]

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New site Hotspot Law like ZocDoc for lawyers

July 20, 2019

Local search is probably more visible than it has ever been since the advent of Google Maps. Yet, paradoxically, there’s almost no consumer-facing innovation taking place. There’s Google, Yelp, Facebook (somewhat) and a range of specialized vertical apps and sites, some of which have simply survived but aren’t thriving. Little or no ‘horizontal’ innovation. Part […]

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Microsoft search, LinkedIn revenue growth slow for third straight quarter

July 20, 2019

Microsoft reported better-than-expected quarterly earnings Thursday, but the two sectors of the company that matter most to digital advertisers — search advertising and LinkedIn — again saw declining year-over-year growth in the final quarter of its fiscal 2019, which ended June 30. Single-digit revenue growth for search advertising. With an increase of just 9% in […]

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Google adds JavaScript SEO basics to its Search developer’s guide

July 20, 2019

How Googlebot processes JavaScript. Image source: Google Search developer’s guide. On July 18, Google added a JavaScript SEO basics section to its Search developer’s guide. It includes general descriptions of how Google processes JavaScript as well as some best practices. What it covers. In addition to an overview of how Googlebot crawls, renders and indexes […]

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When bad user-generated content happens to good businesses

July 19, 2019

Undoubtedly, the rise of user generated content (UGC) is one of the most compelling phenomena of the digital age. The ability for everyday people to become publishers through reviews, visual storytelling, tweets, and other forms of content has equaled the playing field between consumers and businesses and given a voice to millions. But not all […]

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Heard from Google, the biggest trends impacting PPC are privacy and automation

July 19, 2019

We’re now well past this year’s Google Marketing Live event which was hosted in June in San Francisco. By now you’ve most likely heard about all the latest new betas and product changes – the “what” of what was announced. I myself am most excited about the additional controls that are coming to automated bidding. […]

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Emoji SEO presents opportunities for video

July 18, 2019

July 17 was World Emoji Day, and brands like Postmates took the opportunity to experiment with novel marketing initiatives. Users can now search for food options like pizza or burritos on the Postmates app using 🍕 or 🌯. It hasn’t exactly taken off, but emoji search has been supported in Bing and Yelp since 2014, […]

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20190718 SEL Brief

July 18, 2019

“Pay attention to what YouTube videos and targeting types are driving the highest numbers of view through, click through and earned likes and page visits,” encourages Joe Martinez of Clix Marketing during SMX Advanced.  Michelle Morgan of Clix continues with a recap of his session. “These earned actions mean that after someone interacts with your […]

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Ticket reseller Viagogo suspended from Google Ads

July 18, 2019

Google suspended secondary ticket marketplace Viagogo’s advertising for violating its ad policies. The suspension follows campaigns by event industry groups to get Google to remove Viagogo’s ads. Last year, 24 signatories, including UK trade and industry bodies as well as several MPs, sent an open letter to Google calling on the company to stop profiting […]

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