Marketing

OneSearch, Verizon Media’s new search engine, sounds awfully familiar

January 18, 2020

Verizon Media has launched OneSearch, which appears to be a direct DuckDuckGo competitor, capitalizing on heightened awareness around privacy and tracking issues. The new search engine will serve results powered by Bing and run contextual ads rather than behaviorally targeted ads that rely on cookies. Microsoft and Verizon Media. OneSearch’s organic search results are provided […]

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Google desktop favicon search results study

January 18, 2020

In 2019, Google introduced a new format in mobile search results which included a small “favicon” icon from the website, to the left of the snippet. This week, Google announced that a similar format was being launched in desktop results. Yard carried out a user study on mobile results in September that concluded that some […]

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Case study: The true value of informational content for e-commerce SEO

January 17, 2020

The true value of informational content for e-commerce SEO is often difficult to prove. Some content marketers and SEOs are convinced that informational content can serve as a link-worthy asset that will attract natural links from other websites. The acquired links are then supposed to help improve the SEO performance of the entire online shop. […]

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Google Search Console unparsable structured data report data issue

January 17, 2020

Google has informed us that you may see a spike in errors in the unparsable structured data report within Google Search Console. This is a bug in the reporting system and you do not need to worry. The issue happened between January 13, 2020 and January 16, 2020. The bug. Google wrote on the data […]

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Google January 2020 core update almost done rolling out

January 17, 2020

Google has confirmed that its January 2020 core update, which began Monday at noon, is now mostly done rolling out as of Thursday morning. Google said on the @searchliaison account “the update is mostly done, though as with any core update, it may take to two weeks to fully complete.” For those who have asked, […]

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Google rolls out organic ‘Popular Products’ listings in mobile search results

January 16, 2020

Several years ago now, Google made the significant move to turn product search listings into an entirely paid product. Shopping campaigns, as they’re now called, have accounted for an increasing share of retail search budgets ever since. More recently, however, Google has been augmenting organic search results with product listings. It’s in a product search […]

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Video: John Morabito on uncovering opportunities in branded search

January 16, 2020

John Morabito, the Director of SEO at Stella Rising, invited me to his office in New York City to talk about branded search. There are many opportunities for success in search by looking at branded search — brand names, product names, other uses of your names with various keywords. John Morabito said that many SEOs […]

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Microsoft Advertising to deprecate average position after all

January 16, 2020

After Google Ads announced it would be sunsetting average position, Microsoft Advertising introduced impression share reporting metrics but said it would continue showing average poistion as well. That always felt a bit half-hearted, though, particularly when most advertisers mostly shrugged off the change. Deprecating starting in April. Microsoft Advertising announced Wednesday that it will deprecate […]

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SMX Overtime: When to use PPC automation (and when not to)

January 16, 2020

Account structures, cross channel attribution, smart bidding and automation reporting were among the many questions during SMX East’s roundtable, “How automation really works and when to use it.” I wanted to take the time to answer a few additional questions from attendees after the event. I understand it depends on the business, but how do […]

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Google buys Pointy to bring SMB store inventory online

January 15, 2020

Google is acquiring Irish startup Pointy, the companies announced Tuesday. Pointy has solved a problem that vexed startups for more than a decade: how to bring small, independent retailer inventory online. The terms of the deal were not disclosed, but Pointy had raised less than $20 million so it probably wasn’t an expensive buy for […]

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