Marketing

Reimagining the marketing funnel for the disrupted customer experience

May 21, 2019

Marketing funnels can help to convert your visitors into customers. However, this hardly ever happens. I have seen so many projects where the company didn’t take into account an ever-changing marketing funnel and failed to convert more visitors. Lots of conversion rate “experts” also advise setting up funnels, analyzing the dropouts and working out a […]

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SEMrush expands to Amazon with Sellerly for product page testing

May 21, 2019

SEMrush is a popular competitive intelligence platform used by search marketers. The company, recently infused with $40 million in funding to expand beyond Google, Bing and Yahoo insights, has launched a new product called Sellerly specifically for Amazon sellers. What is Sellerly? Announced Monday, Sellerly designed to give Amazon sellers the ability to split test […]

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Be smart, advertisers. Here’s how to approach rising Google brand CPC

May 21, 2019

Branded keywords, or keywords that include the name of the advertiser bidding on those keywords, have long been a source of controversy in the paid search industry. For years, many paid search managers grouped these keywords into reports that reflected total account performance. This tends to overinflate the value of paid search campaigns since most […]

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Search Engine Land Awards 2019 Finalists announced: Full list

May 21, 2019

We are excited to announce this year’s list of finalists for the 2019 Search Engine Land Awards. We received hundreds of submissions, and our slate of expert judges was blown away by the levels of sophistication exhibited by the applicants. The agencies, in-house teams and individuals who entered showed off some of the best strategies […]

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These are the Google Ads reporting metrics still affected by May 2 bug

May 21, 2019

Google is still trying to correct several reporting metrics for May 1 and 2 that were affected by a bug discovered May 2. The company issued an update Friday — in the help center rather than as another update to the original blog post — with details on which metrics have not been fixed. Outstanding […]

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Google updates Search Quality Evaluator Guidelines

May 18, 2019

On Thursday, Google updated its Search Quality Evaluator Guidelines for the first time since July 2018. The refreshed guidelines add more detailed directions regarding interstitial pages and content creator expertise, and buckets “E-A-T” (Expertise, Authoritativeness, Trustworthiness) within “Page Quality” in certain sections. Why we should care. The Search Quality Evaluator Guidelines are what human quality […]

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Conductor adds audience demographics and social media analytics to Searchlight platform

May 18, 2019

At its C3 conference in New York last week, content marketing software company Conductor announced plans to integrate audience demographic insights and expand search capabilities with social media analytics for its Searchlight platform. For current customers, multi-channel content analytics are now available via a closed beta. Why we should care. Conductor claims to be the […]

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Google Ads unveils several fine-tuning controls for bidding strategies

May 18, 2019

The ability to set conversions actions at the campaign level was among the announcements at Google Marketing Live 2019. Google unveiled several updates around bidding controls at Google Marketing Live this week that marketers will want to be on the lookout for as they roll out into accounts over the coming weeks and months. Set […]

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Google says image search referrals will not get new source URL (but forgets to tell us)

May 18, 2019

About 10-months ago, Google told publishers, site owners and tool providers to prepare for a change in how Google Image search will be sending their referral URLs. Instead of Google Image search traffic coming from www.google.com, they wanted to change it to help webmasters understand their image search traffic. So Google said in the upcoming […]

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Nextdoor emerges as a location marketing destination

May 17, 2019

Nextdoor is more than a place for neighbors to sell used coffee tables and worry about the local crime rate. The self-described “world’s largest social network for the neighborhood” is also a location marketing platform for businesses. The rise of Nextdoor Since expanding to the United States in 2011, Nextdoor has grown steadily to include […]

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