Marketing

WSJ report about Google search manipulation gets a lot wrong

November 16, 2019

No one would argue that Google is a pure, shining force for good in the world. But neither do we agree that it’s the corrupt entity portrayed in a highly charged Wall Street Journal (WSJ) article that appeared Friday. Search Engine Land will offer more perspective on the WSJ article in separate pieces next week. […]

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Google on building a better holiday omnichannel strategy

November 16, 2019

NEW YORK – Today’s customers alternate between shopping online and offline, searching for the products and services they need at the exact moment they need them, said Zack Bailey, head of omnichannel solutions at Google. Bailey opened up a keynote session at SMX East on Thursday alongside his colleague Irem Erkaya, global product lead at […]

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Local business study finds 0% of site traffic coming from email, paid media

November 16, 2019

BrightLocal has just released a “Google Analytics for Local Businesses Study.” It looked at “anonymous data of 11,016 local businesses in the USA, Canada, Australia, and the UK” in an effort to establish benchmarks across a number of categories such as traffic sources, monthly users, page views, session duration, bounce rates and others. The data […]

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A framework for SEO success with structured data

November 16, 2019

NEW YORK – Simply implementing structured data is not enough to guarantee success on the search results page. Brands must have a process in place to ensure that they’re identifying the biggest opportunities, implementing Schema correctly and monitoring how search results change so that they can stay ahead of competitors, said Aleyda Solis, international SEO […]

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Be the first to see the new SMX West agenda

November 16, 2019

Smart marketers know that continued training is the key to staying ahead of the competition and achieving professional goals. That’s why they’re attending a completely revamped and redesigned Search Marketing Expo – SMX West. Join us in San Jose, February 19-20, 2020, to cross-train on the most important elements of successful search marketing campaigns… you […]

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Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote

November 15, 2019

NEW YORK – As brands look to compete in today’s market, identifying ways to connect with audiences is critical – especially since growth relies so heavily on the marketer’s ability to find better ways to meet the needs of customers, said Christi Olson, head of evangelism at Microsoft Advertising and Bing, during a keynote session […]

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Rand Fishkin on optimizing for and against Google

November 15, 2019

NEW YORK – Google’s relationship with brands has shifted from referrer to competitor, SparkToro CEO and co-founder Rand Fishkin said at SMX East on Wednesday during his keynote about how the search engine’s business model has been evolving. Now that the majority of Google searches are no-click, companies will have to find on-SERP opportunities to […]

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Tired of manually checking for Google Merchant Center disapprovals? This script has you covered

November 15, 2019

If you run Google Shopping activity, you’ll be familiar with the Google Merchant Center. It houses all your product fees, which are bumper lists of all of the products you sell. As Google Shopping matches search queries to your feed rather than keywords, this bumper list should be complete with all of the information that […]

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Reviews platform GatherUp acquired by martech holding company ASG

November 15, 2019

In a transaction announced Thursday morning, reputation and reviews platform GatherUp has been acquired by ASG, a SaaS holding company. The terms of the deal weren’t disclosed. Founded as GetFiveStars. GatherUp began as GetFiveStars in 2013 and rebranded in September 2018 to reflect a broader focus on the customer experience in addition to review monitoring […]

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Entries are now being accepted for the 2020 Search Engine Land Awards

November 14, 2019

As an agency, your reputation matters. And one element of building and maintaining that reputation is winning recognized industry awards. Winning a Search Engine Land Award not only feels great, but can lead to closing new business, finding new clients and being recognized as an industry leader. We’re thrilled to announce to our audience that […]

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