Marketing

SearchCap: Google My Business app, Bing ads insights & web site trust

November 15, 2018

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads’ Competition Tab offers new insights, recommendationsNov 14, 2018 by Ginny Marvin Now rolled out globally, advertisers can access deeper Auction Insights and machine learning-powered recommendations. Google releases improved GMB […]

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Bing Ads’ Competition Tab offers new insights, recommendations

November 15, 2018

Bing Ads Competition tab is now live globally in the web interface. Bing Ads has rolled out its new Competition tab in the web interface globally as of this week. First introduced in September, it offers several ways to view your competitive landscape on the platform as well as machine learning-powered recommendations for gaining the […]

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Google releases improved GMB app: Now much more than a local listings management tool

November 15, 2018

Google is rolling out a new version of its Google My Business app for business owners. The updated app offers improved customer visibility and a range of new capabilities that point to further enhancements down the line. The update was driven by local business feedback and Google’s observation of how users were engaging with the […]

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Can you trust website design best practices?

November 15, 2018

If you want advice on how to design your website, you don’t have to look very far. There are countless articles out there with “best practices” and even more case studies where someone made a specific change to their website and produced incredible results. The assumption is that if it works for someone else, it […]

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A new customer experience, how AI is changing marketing

November 15, 2018

In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept assistant professor John McCarthy called “artificial intelligence.” According to the original proposal for the research project, McCarthy — along with fellow organizers from Harvard, Bell Labs, and IBM — wanted to explore the idea of […]

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SearchCap: Google AMP URLs, Ads exact match changes & web.dev portal

November 14, 2018

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: With so many choices, which SEO tool is right for you?Nov 13, 2018 by Digital Marketing Depot Compiled from the latest research, this 55-page report is your source for the latest […]

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With so many choices, which SEO tool is right for you?

November 14, 2018

Compiled from the latest research, this 55-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as seen by industry leaders, vendors and their customers. In this report you will learn: Who the leading players are in enterprise SEO platforms. What you should look for in […]

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Google opens developer preview of AMP URLs showing publisher domain names

November 14, 2018

A big publisher frustration with AMP has been that their own domains don’t display in the URLs when people click on AMP results from Google Search. Google has been working on a fix for months, and On Tuesday, posted a preview for developers to interact with its solution to the AMP URL problem using Chrome […]

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With the Google’s exact match change rolled out, here’s what advertisers are seeing

November 14, 2018

Google’s latest (though probably not final) dismantling of exact match should be fully rolled out now — Google had said it would be completed by the end of October. The change was a regular topic of discussion throughout our SMX East conference in New York, last month. Now that everyone is starting to see the […]

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IAB: Mobile drove paid search growth in first-half of 2018, desktop revenue flat

November 14, 2018

According to the Interactive Advertising Bureau (IAB), U.S. digital ad revenues reached $49.5 billion in the first half of 2018, an all time high. Last year revenues were $40.3 billion. Growth was 23 percent year over year. Search accounted for a declining share of overall revenue. Search numbers grow, contribution percentage declines. Overall, search revenue […]

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