Marketing

Subdomain leasing and the giant hole in Google’s Medic update

September 14, 2019

ConsumerAffairs provides buying guides for everything from mattresses to home warranties. But they also direct consumers on purchasing hearing aids, dentures, diabetic supplies, and even lasik surgery. Many have questioned the legitimacy of ConsumerAffairs buying guides, largely because top-rated brands often have financial relationships with the organization. ConsumerAffairs’ health content has been hit in the […]

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BrightLocal launches ‘Local RankFlux’ Google local algorithm tracking tool

September 13, 2019

BrightLocal has launched a new free tool called “Local RankFlux,” designed to alert marketers to changes in local search rankings across multiple industries. Exclusively focused on the Google local algorithm, it offers tracking for 26 verticals. The ranking fluctuations of individual industries can then be compared to the overall sample. Tracking over 14,000 keywords. Local RankFlux […]

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A script to create a Google Ads Experiments dashboard

September 13, 2019

Despite the constant addition of new automations to Google Ads, there’s still a lot for humans to do. For example, deciding the best combination of settings and automations that is likely to drive results for a particular campaign. What options work best may differ from vertical to vertical, and even account to account. That is […]

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Google now gives more preference to original reporting in search

September 13, 2019

Over the past few months, Google has been rolling out algorithmic updates to its rankings algorithms to give more preferences to stories that were the original source. Original reporting will not only rank better in Google Search but soon will also rank better in Google News, including Google Discover. In addition to original reporting ranking […]

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Meta robots nofollow gets the hint treatment too

September 13, 2019

The robots meta tag will also be treated as a hint, in accordance with Google’s new treatment of the nofollow link attribute, Webmaster Trends Analyst Gary Illyes tweeted on September 11. 1. There’s no meta robots ugc and sponsored, it won’t do anything if you add that.2. Meta robots nofollow is a hint now, like […]

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Yes, you can add JSON structured data to the body of your pages

September 13, 2019

[embedded content] JSON structured data can be inserted in the head as well as the body of your pages, Webmaster Trends Analyst John Mueller explained on the September 11 edition of #AskGoogleWebmasters. The question. “Is it possible to insert JSON structured data at the bottom of the instead of the ? It seems to work […]

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What really matters in Google’s nofollow changes, SEOs ask

September 12, 2019

Google’s news Tuesday that it is treating the nofollow attribute as a “hint” for ranking rather than a directive to ignore a link, and the introduction of rel=”sponsored” and rel=”ugc” raised reactions and questions from SEOs about next steps and the impact of the change to a nearly 15-year-old link attribute. Choices for choice sake? […]

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Wanted: Session ideas for SMX West

September 12, 2019

We want your input to help us plan our upcoming SMX West conference, which will be taking place on February 19 – 21, 2019 in San Jose. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested […]

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How Google’s recent changes affect higher education websites

September 12, 2019

The past five years have seen constant upheaval in Google’s search rankings formula. It’s difficult to keep up, and universities are often behind the curve when it comes to competition in search. Sixty-seven percent of internet users use search engines as their first source of information for higher education institutions. With the exception of a […]

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Lucidworks’ new feature promises enhanced internal site search customization

September 12, 2019

Enterprise search technology company Lucidworks announced Predictive Merchandiser, a feature for its Fusion 5.0 site search platform Wednesday. Product Merchandiser is designed to enable e-commerce brands to optimize internal site search relevancy, manage rules and analyze results from a dashboard, which may expedite processes and circumvent the need to enlist help from your IT team. […]

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