Marketing

Leveraging Amazon search ads in a time of rapid change

January 19, 2019

Amazon is making big advancements in its search advertising interface and products. With more inventory, evolving formats and technology updates, advertising on Amazon is quickly becoming more powerful — and more complex. To help advertisers navigate this rapidly changing platform, Todd Bowman, senior director of Amazon and eRetail at performance agency Merkle, and Bryant Garvin, […]

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SearchCap: Cortana integration efforts & content accessibility

January 19, 2019

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Consumers receptive to mobile ads while watching TV, before bedJan 18, 2019 by Robin KurzerAki Technologies’ survey also found […]

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Stop losing clicks to your competitors. Protect your brand in search.

January 19, 2019

Advertisers bid on each others brand and trademarked terms to steal website traffic. This commonplace practice goes largely unchecked across major search verticals and is extremely difficult to monitor at scale. Read this report from Adthena to take the first step towards safeguarding your brand equity. Answered in this report: Does brand bidding impact your […]

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Microsoft seeks more Cortana distribution, deeper integration on Android, iOS

January 19, 2019

Microsoft CEO Satya Nadella is a pragmatist. Unlike his predecessor, he embraced iOS and Android for Microsoft software distribution when Windows Phones failed as a platform. And he’s been seeking to do the same thing for Cortana with Alexa and potentially the Google Assistant/Home. Let’s get interoperable. Nadella has for some time been pursuing a […]

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How to make your content more accessible to the visually impaired

January 19, 2019

Globally, it’s estimated that approximately 1.3 billion people live with some form of distance or near vision impairment. In the past, vision impairment may have hampered their online screen experience, but thanks to the tech advancements of today, virtually anyone can jump online and search up the latest news, new restaurant reviews, or their next […]

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SearchCap: Bing & Yahoo partner, Google News SEO & link ranking study

January 18, 2019

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google shares tips for success in Google News search resultsJan 17, 2019 by Barry Schwartz Get reacquainted with best practices for getting your content in Google News. Get proven SEO & […]

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Google shares tips for success in Google News search results

January 18, 2019

Danny Sullivan, public liaison for Google Search, posted on the Google Webmaster blog some tips on how to succeed in Google News in 2019. “We’d like to offer some best practices and advice we hope will lead publishers to more success within Google News in 2019,” Sullivan wrote. The advice. Here are key takeaways for […]

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Get proven SEO & SEM tactics – attend SMX in San Jose in 2 weeks

January 18, 2019

In 2019, A.I., voice assistants, mobile-first, video, and visual search will reshape the picture of successful search marketing. Smart marketers who want to stay sharp in the New Year are attending SMX® West in San Jose, January 30-31… less than two weeks from now. Join us for two intense days of tactic-rich SEO and SEM […]

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Ad testing in a multi-format world of responsive search ads, three headlines and more

January 18, 2019

Text ad testing has been thrown for a loop with the introduction of responsive search ads and the addition of ability to tack on a third headline and second description line to what are already called enhanced text ads. (Do we call them extended enhanced text ads?) With so many variables and unknowns about how the […]

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Bing Ads will serve all Yahoo search ads in new Microsoft-Verizon Media deal

January 18, 2019

This article has been updated with additional details about native advertising. Microsoft and Verizon announced Thursday an update to the partnership that has long existed in various iterations between Yahoo, AOL and Bing search ad networks. Verizon-owned Yahoo and AOL are under the umbrella of Verizon Media Group, formerly known as Oath. Microsoft and Yahoo […]

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